Claim_ In-Game Ads 'Fit' in Games, are Effective

IGA Worldwide‘s in the business of in-game advertising, of course, and the figures it cites are its own. But according to their research, gamers respond to ads a lot more favorably than some would believe. Their claims, from a promo video IGA recently released • 90 percent of gamers recalled the brands they had seen in games. • 84 percent feel the ads they see “fit” within the games. • 70 percent perceive brands that advertise within games as “innovative.” • 36 percent “Bought or requested information สล็อต of a product after seeing an in-game ad.” • Gamers spend 8.4 seconds, on average, looking p31 เครดิตฟรี 188 at an in-game l86.com สล็อต advertisement. You can see the figures for yourself in their video. IGA Worldwide Video [Youtube via Joystiq]